Every Estate Agent Needs a Website
Have you ever thought of having a new estate agency website for your business?
Baysoft have many years of experience in developing websites for both sales and
lettings agents. All our websites are powered by our brilliant web based estate
agency software management system and we also include full content management tools
with every website so the user can have full control to changes to the web page
content.
Every estate agent should have a website and Baysoft offer quality and great value
in one package. We can work with you to develop your design ideas or we can take
concept artwork developed by a third party designer and use this to create a finished
website.
What we always say to clients – especially new starters, is that your website need
not be for life. We can't see the point of spending thousands of pounds on your
website if you're going to become bored with it pretty quickly or if you feel that
maybe your original ideas weren't well thought out. For this reason we don't charge
you the high prices that our competitors want to charge enabling you to concentrate
your initial financing on important stuff like search engine optimisation and other
marketing strategies.
You can have the best looking estate agent website in the world but if nobody can
find the site through a search engine because not enough detail has been spent on
optimisation techniques, then the online marketing strategy will fail. For this
reason we try to advise our customers not to blow the budget on the website spend
wholly but to keep a reserve to spend on search engine optimisation too.
Other considerations when arriving at a requirements specification for your estate
agency website should be on deciding whether you need an element of user interaction
between your business and a potential customer. Many estate agency sites will include
the ability for a user to enter registration of interest details on your site. Some
websites also offer vendor or applicant portal features.
In the case of a vendor portal these may include the ability for a vendor to log
into a screen that will record details of viewings and appointments made against
a property and allow the vendor to look at viewers comments or sales progression
milestones.
An applicant portal may facilitate features that would allow the applicant to register
their interest with you and allow them to enter their own matching preferences and
to perform a property match to your property database and request that an appointment
to view can be made through the website tools. Baysoft are able to offer such portal
features to our customers.
Another hot topic and useful marketing tool is the ability for your customers to
view your property data on a mobile phone or tablet style PC Baysoft can provide
you with specially formatted websites to be accessed and viewed on a mobile phone
or similar platform.
It is arguable if in todays market people can be bothered to access an individual
estate agents website as portal sites such as Rightmove seem to be the places to
go to see an aggregated collection of properties in a particular area but is a fact
that most estate and letting agents will always need an individual web presence
as it is normally expected by the vendor therefore you cannot really get away from
the fact that you will need a decent website and it ought to be of a reasonable
to high standard to be competitive and to give a good online account of your business
– after all your website really should be looked upon as being your online corporate
brochure too.